So, AI has been the talk of the town for a while now. And as an admirer of AI technologies and as a writer who generates artificial content for a few clients, it’s tragic to see a lot of businesses jumping on the bandwagon without thinking this through and ultimately losing audience and revenue.
However, I’m an advocate for artificial content. It’s easy, it’s productive, and it’s absolutely cost-effective. Where I contradict in this regard with you, is the process that you employ to generate the piece of content.
Through hundreds of hours of artificial content generation experience, paired with years of organic writing, I’ve crafted this article for you to use AI tools like ChatGPT to their highest potential.
As most users still don’t have access to the latest versions, we’ll keep our discussion limited to the free one.
Furthermore, I’ll also guide you to the manual process that I employ to write full-AIl content.
Generating/Crafting the Outline
The first step for you to start generating the article is to come up with an outline. You either can generate the outline through ChatGPT or craft your own.
A drawback of generating an artificial outline is that it takes the most popular content on the internet and copies the structure. While it may be relevant, it doesn’t work well in terms of audience engagement.
What I do is craft the outline by myself. I make use of my research skills to come up with the latest development in the sector to do the value-addition to my articles. If you have a few hours, consider developing the outline by yourself.
I recommend going through:
“People also ask” box
Social media platforms
Note down what your target audience is looking for to curate the article structure. While doing so, don’t ever forget why you’re choosing AI as your writer and not a human. The sole reason to embrace AI is to be more productive and cost-effective. Use it as a language model and not an intelligence model.
Determining the Keywords
As you’re creating artificial content, I would strongly suggest going with automatic keyword-generation tools like SurferSEO to do the same. However, I recommend using research-exclusive tools like Semrush or Ahrefs to synthesize a list of keywords for the article.
For those who don’t know, there are 2 or 3 types of keywords depending on your preference.
Short-tail keywords: Words or phrases with less than 3 words. General queries are mostly considered in short-tail keywords. For example, “what are derivatives”, “symptoms of depression”, “SEO strategies”.
Medium-tail keywords: A bit longer, search phrases with less than 5-6 words are considered medium-tail keywords. They usually represent niche searches and can be used for conversion. For example: “cure for yeast infection”, “Passive income sources”, “writing Ai articles fast”
Long-tail keywords: Long-tail keywords are more than 4-5 words in length and typically are heavy on the purchase intent side.
The list of keywords, along with their frequency and importance, will be useful while generating the ChatGPT prompts. It’ll make your work easier and much more detailed.
Embracing a Strategy
Organic or artificial, whichever you prefer, building a sustainable strategy for each piece of content is critical when producing it. An effective content strategy should include:
Defining your target audience
What your audience wants from you, or more importantly, what you want to approach them with, is the single most important differentiating factor between a successful and unsuccessful content piece.
While still limited, you can guide your generative AI (ChatGPT in this case), to write according to the preference of the target audience. I generally include language proficiency, age, location, and education to prompt.
Goals and objectives of the content
You must prompt AI with the goal and CTA if you even remotely want to create compelling content. As it’s not a private model and is based on publicly available data, without clear indications of what it would be used for, it’ll generate similar results for your and your competitors.
For example, if you’re writing an article to inform your audience about your niche, you may state so. However, for social media posts to target returning customers, you need to be more specific.
Research your competitors’ websites, social media, and other channels to see what type of content they’re ranking on. Before asking ChatGPT to write your content, make sure that you know what can be ranked and what can’t.
If your competitor is powerful with SEO gains, targeting different keywords or niching down could be a better alternative.
Content mix and scheduling
Having the power to generate relevant content without investing hours may sound like a blessing, but it has often proved to be diminishing for businesses. Be careful what you produce and upload with these tools.
“Proved” because it has happened before. With content mills producing hundreds of articles and social media posts in a matter of few weeks for businesses, they gradually deteriorated their ranks and relevancy.
AI is similar. With no new insights to offer and just repurposing old content, you may be better off generating evergreen content, but you shouldn’t start creating articles on the latest findings in your niche. However, in a few cases, with consistent control, artificial content can be as good or better than organic.
ChatGPT is great for repurposing content. If you have a killer pillar post that is getting significant engagement, you can repurpose it to use it as several smaller social media posts without losing relevance.
You may prompt it to summarize a part of the article with a certain tone by introducing elements like wit, metaphors, similes, and onomatopoeia.
Maintaining brand consistency
You have to prompt and maintain a brand theme and tone for each business you work with. Do you have access to a few previous human content samples? Better. You can train ChatGPT with that.
If not, you can write a few paragraphs as a human and let it rain on them.
I usually keep brands separate while prompting the chatbots. What I do is keep separate files for each client with their requirements and prompt history. I keep adding to the prompt whenever changes have been made and keep the variable things like target, CTA, and content type within [variable] to remember their place.
You may also embrace the same process. However, if you’re generating for your own business, just keeping a few files for different content types should be enough.
Staying legally and ethically abreast
Always fact-check your content. Ensure that no factual or life-altering wrong information is endorsed by your content. This is especially true if you’re in sensitive niches such as finance, health, and security.
Prompting the AI-Chatbot
Although I used a minimal prompt, without a good, detailed prompt, your article would look like this: H2: Generating/Crafting the Outline (200 words)
Crafting a well-structured outline is the crucial first step in generating a full AI article. Start by identifying the main topic or theme of your article. Break it down into subtopics or sections that will form the body of your piece. Each subtopic should be focused and coherent, allowing for a logical flow of ideas. Consider the needs and interests of your target audience and ensure that the outline addresses their pain points or provides valuable insights.
H3: Determining the Keywords (200 words)
Keywords play a vital role in optimizing your AI-generated article for search engines and attracting relevant traffic to your website. Begin by conducting thorough keyword research using tools like Google Keyword Planner or SEMrush. Identify the most relevant and high-traffic keywords related to your article's topic. Incorporate these keywords strategically throughout your content, including in headings, subheadings, and the body text. However, be mindful not to overstuff your article with keywords, as it can negatively impact readability and user experience.
H3: Embracing a Strategy (200 words)
Having a clear content strategy is essential for generating an AI article that resonates with your target audience. Determine the purpose of your article: whether it is to educate, entertain, or persuade. Define your target audience and understand their needs and preferences. This knowledge will guide your approach to content creation, including the tone, style, and depth of information. Additionally, consider incorporating storytelling elements or providing practical tips and examples to engage your readers.
H3: Prompt Engineering (200 words)
Prompt engineering involves formulating effective instructions to guide the AI model in generating the desired content. Begin by defining the structure of each section within your outline. Clearly state the purpose, key points, and desired format for each subsection. Use specific instructions to guide the AI's language and tone, ensuring it aligns with your brand voice and the needs of your target audience. Experiment with different prompts to refine the output and achieve the desired level of depth, creativity, and accuracy.
H3: Prompting the AI-Chatbot (200 words)
When prompting the AI-Chatbot, it is essential to be clear and specific in your instructions. Start by providing a concise introduction or background information to set the context. Clearly state the question or topic you want the AI to address. You can ask for explanations, insights, comparisons, or even creative ideas. Consider specifying the desired format, such as bullet points, lists, or paragraphs. As you experiment with different prompts, iterate and refine them based on the AI's responses to improve the quality and relevance of the generated content.
H3: Formatting the Article (200 words)
Formatting plays a significant role in enhancing the readability and visual appeal of your AI-generated article. Break down your content into sections with clear headings and subheadings. Use bullet points, numbered lists, or bold text to highlight key points or important information. Incorporate relevant images, charts, or infographics to support and enhance the text. Ensure proper spacing, font size, and formatting consistency throughout the article. By organizing your content in a visually appealing manner, you make it easier for readers to consume and understand the information.
H3: Editing the Article (200 words)
Editing is a crucial step in refining and perfecting your AI-generated article. Start by reviewing the overall structure and flow of the content. Ensure that the introduction is engaging, the body provides valuable insights, and the conclusion summarizes the key takeaways. Pay attention to grammar, punctuation, and spelling errors. Edit for clarity and coherence, ensuring that the ideas are expressed concisely and logically. Eliminate any repetitive or irrelevant content. Consider seeking feedback from colleagues or professional editors to get a fresh perspective and identify areas for improvement.
As discussed, ensure that you include all the strategic information necessary for the prompt.
User: Don't start writing now. I'll give you the outline with H2, and H3 tags and word counts. Generate each headline on each output consecutively and wait for me to say "next" to start generating the next.
After I’m done with the prompt, I usually ask it to wait for me to provide the outline. And as it keeps forgetting the prompt in the middle and stops generating after a few paragraphs, I tell it to generate by headlines and not by the article. You can include different instructions for each headline after every “next” that you command.
Here is an example of how you can prompt the outline:
[H2 100 words] Heading 1…
[H3 200 words] Heading 1-1…
[H3 150 words] Heading 1-2…
[H2 100 words] Heading 2…
[H3 100 words] Heading 2-1…
Editing the article
Read through every sentence, every word, and every data included in the article. While you may not find grammatical and syntactical errors in artificial content, you’ll often find repetitive information, “boring” sentence constructions, and coherence & cohesion issues.
A particular issue that I’ve stumbled upon with artificial articles is the overuse of “overall”, “therefore”, and “in conclusion”. After every output, ChatGPT leans towards including something sort of a summary that seems out of place for most headings. Make sure to be your own judge.
Another issue is the use of anaphora. It’s the use of the same word or phrase to start consecutive paragraphs. While it’s a rhetorical device used in creative writing, it doesn’t work in a technical setup. However, it all depends on your preference and the content you’re producing.
The Bottom Line
I’ve tried to give you a glimpse of what artificial writing is all about and how you can generate your own articles. ChatGPT is a great tool with quite powerful technologies backing it. But, don’t rely on it alone when creating content for your business. After all, it’s going to be read by humans with real psychology and neural networks.